Room Nine
SELECTED WORK

01 / Brand Building & Merchandise

Building
independent
brands.

For artists, athletes, labels and businesses with a distinctive world and an audience to build around.

Unknown London 8-year anniversary chains
Brand building
Strategy / Product / Operation

We develop the identity, product range and operation that turn that world into a business people return to.

Built by doing.

Selected work by Joe Granger and Callum Vineer during their time at Unknown London.

Product / Merchandise

Concept to product.

Event collections, artist merchandise and crew pieces, managed from the first design to delivery.

The release system

Design Sampling Production Freight Warehousing Fulfilment
01

Core collection

Everyday staples. Regularly restocked.

02

Capsules

Drops tied to music, shows and cultural moments.

03

Accessories

Distinctive pieces with shareable appeal.

04

Collaborations

Limited projects with artists, brands and specialists.

How Room Nine builds it

Six months to a
launch-ready brand.

A tested and proven idea to product launch schedule

Month 01

Audit + position

Audience, territory, proposition and route to market.

Months 01–03

Design + develop

Identity, range architecture, product and tech packs.

Months 02–04

Sample + refine

Fit, materials, costings and signed-off samples.

Months 03–05

Produce + build

Production, e-commerce, logistics and inventory.

Months 05–06

Campaign + launch

Content, CRM, PR, seeding and launch mechanics.

Month 06 →

Restock + scale

Reporting, replenishment and the next release cycle.

First 90 days: signed-off brand system / commercial range plan / approved first samples

Operations / Distribution

The talent stays the source.
Room Nine runs the business.

The founder or talent stays close to the creative vision. Room Nine manages the work required to deliver it.

Worldview / Voice + face / Cultural access / Final approval

  • Brand strategy
  • Creative direction
  • Range + design
  • Development + sourcing
  • Costing + production
  • Content + social
  • IRL activations
  • Ecom management
  • DTC fulfilment
  • Wholesale + reporting
Content & Activations ↗

Have an idea?

Bring it to Room Nine.

London / Working worldwideStart a project ↗︎