Audit + position
Audience, territory, proposition and route to market.


01 / Brand Building & Merchandise
For artists, athletes, labels and businesses with a distinctive world and an audience to build around.

We develop the identity, product range and operation that turn that world into a business people return to.
Selected work by Joe Granger and Callum Vineer during their time at Unknown London.
Event collections, artist merchandise and crew pieces, managed from the first design to delivery.
The release system

Design / Production / Delivery

Design / Development / Manufacturing
Everyday staples. Regularly restocked.
Drops tied to music, shows and cultural moments.
Distinctive pieces with shareable appeal.
Limited projects with artists, brands and specialists.
A tested and proven idea to product launch schedule
Audience, territory, proposition and route to market.
Identity, range architecture, product and tech packs.
Fit, materials, costings and signed-off samples.
Production, e-commerce, logistics and inventory.
Content, CRM, PR, seeding and launch mechanics.
Reporting, replenishment and the next release cycle.
First 90 days: signed-off brand system / commercial range plan / approved first samples
The founder or talent stays close to the creative vision. Room Nine manages the work required to deliver it.
Worldview / Voice + face / Cultural access / Final approval
Have an idea?