Room Nine Studios / London
Built by doing.
Thirteen years of making, launching, scaling, learning and doing it again.
From one brand to every part of the journey.
Joe Granger and Callum Vineer spent ten years at the helm of cult streetwear brand Unknown London, building the product, audience and infrastructure from the ground up.
That meant designing the collection, finding factories, managing samples, producing campaigns, opening stores, touring countries, building wholesale, running ads, packing orders and keeping the whole thing moving.
Room Nine was created to bring that joined-up experience to a carefully selected group of brands, artists and organisations. We are equally comfortable shaping the first idea, solving the production challenge or delivering the launch in the real world.
Brand & Creative
Positioning, identity, campaign platforms, art direction, social systems and creative worlds designed to hold together.
Product
Design, tech packs, sampling, cost engineering, product development and manufacturing across apparel, accessories and objects.
Content
Campaigns, editorial, film, social, lookbooks, global production and AI-supported concept development.
Culture
Talent, creator casting, collaborations, seeding, events, pop-ups and community-led experiences.
Growth
Wholesale strategy, paid media, launch planning, conversion thinking and commercial direction.
Operations
Factory management, freight, warehousing, Shopify operations, customer service and global fulfilment.
Work with Room Nine